FIRST TRIMESTER
WEBDESP (3
units computer and laboratory subject)
Web Design Principles
This course aims to expose the student to the elements and principles of web
layout and graphical planning. Plates and exercises are geared towards designing
effective web pages, understanding how form, space, texture, light, and color
interplay to create a good design. The course also focuses on the principles
of proportion, balance, harmony, unity, emphasis and unity in the execution
of web design projects.
DIGILUS (3
units computer and laboratory subject)
Digital Imaging & Illustration
This course focuses on shooting digital stills, creating photo-montages, and
documentaries. Includes basic photography techniques, understanding lenses,
exposure and composition; and working with live models & products that
will be edited and placed on a web page. Later part of the course will deal
with using computers to create logotypes, typography, layout, corporate identity,
on-line catalogues and posters. Software includes Adobe Photoshop 5.5 and/or
Macromedia Fireworks.
FOTOGRA (3
units computer and laboratory subject)
Basic Photography
FOTOGRA introduces the concepts and the body of knowledge that forms the foundational
elements of the professional practice of photography. Being a distinct media,
photography can be tapped as an element in the formation of a diverse range
of multimedia.
The subject focuses on monochrome and color materials and processes, which
will be a basis for introducing and extending knowledge and experience of
the aesthetic and technical dimensions that distinguish photography from other
visual media. Key theoretical and applied principles of photography are explored,
explained, and applied.
COLORTE (3
units computer and laboratory subject)
Color Theory
A course that deals with color as a tool or medium of design. Course includes
plates and projects on color harmony, color psychology for the web, color
schemes and dynamics, and a through familiarization with pantone swatches,
fucoltone, lab colors, CMYK, RGB and grayscale conventions.
SECOND TRIMESTER
OFMULTI (3
units computer and laboratory subject)
Basic Web Publishing and Authoring
A course that deals with basic web publishing, design, and development techniques.
Focus is on identifying visual communication issues that are unique to interactive
sites on the internet. Includes familiarization with the World Wide Web, Hypertext
Mark-Up Language (HTML), URL's and Domain Names, Web Browsers, Search Engines,
Web Gaphic formats and conventions, and File transfer protocols (FTP's). Techniques
on how to employ multimedia elements such as text, clipart, sound, video,
animation and interactivity will be explored in this course to achieve final
outputs composed of a personal home page project and a corporate web site.
Software suggested are Macromedia Dreamweaver 4.0 and/or Microsoft Frontpage
2000, and Adobe ImageReady (for Basic GIF animation).
INTRDES (3
units computer and laboratory subject)
Interface design
The course focuses on spatial web layout, freehand comprehensive drawing of
interface planning and graphical user's interface (GUI) design.
NETMKTG (3
units computer and laboratory subject)
Net Marketing
An introductory management course focusing on marketing. This course offers
a unique learning experience providing the student with the necessary skills
to successfully create and implement a marketing plan for a real web service
business. It will help the student
(a) know the tools to organize, develop, track, measure and control marketing
and advertising efforts; (b) refine customer profile, service(s), pricing,
positioning and target markets; (c) Assess the competition (d) organize the
marketing communication effort;
(e) create, present and implement a full-scale marketing plan as a component
of a business plan; and (f) complete a real web project.
WEBANIM (3
units computer and laboratory subject)
Basic 2D Animation Techniques for the Web
An introduction to Macromedia Flash. Course includes getting started with
Shockwave Flash, setting up a new flash movie, drawing characters and animation
basics, using basic drawing and painting tools in Flash, organizing elements
by layers, scenes, and library symbols and storyboarding. This course includes
understanding tweening and Frame-By-Frame Animations. Later part deals with
Flash's Interactivity Basics - Adding actions and buttons to control animation,
Making animation loops, Designing button response change to user actions,
Adding and synchronizing sounds to animation, Creating Motion Guides and Masking
Techniques.
THIRD TRIMESTER
ECOMERS (3
units computer and laboratory subject)
E-commerce Seminar
The course aims to expose the students to the techniques in web advertising
and promotion. This includes the study of intellectual property rights, netiquettes,
federal acquisition regulations, information technology accessibility, electronic
and information technology standards, security and firewall systems, electronic
commerce practices, digital delivery of goods and services, and other digital
on-line transactions.
DIGIVID (3
units computer and laboratory subject)
Video Streaming and Sound Editing/ Production for the Web
This course aims to instill in students an adept knowledge on the basic techniques
used in producing digital videos for online publishing. Basic techniques in
the use of a video camera, shooting composition, lighting techniques, setting
video streaming and compression modes, adding video and sound effects, and
video post editing/production techniques will be tackled in this course. Understanding
video formats such as Quicktime, MPEG, avi, and flc will be given importance.
Software requirement will be Adobe Premiere and/or Matrox's Pinnacle or Final
Cut Pro. and SoundForge.
WEBPAGE (3
units computer and laboratory subject)
Web Authoring using Advanced Programming Languages
This course aims to introduce to students the rudiments of creating JavaScript
& Dynamic HTML. JAVA AND Java Applets are high-level programming language
developed by Sun Microsystems. Other web animation techniques to be discussed
are mBED ( mbedlets are interactive multimedia interfaces within web pages
which include graphics, animation, sound), Framation (TM) (a technique using
a combination of meta-refresh and frames) and Dynamic HTML (a combination
of HTML, style sheets and scripts that allows documents to be animated.
WEBMNAG (3
units computer and laboratory subject)
Web Management
An introductory management course focusing on entrepreneurship in web publishing
and hosting. Offers a unique learning experience providing the student with
the necessary skills to successfully create and develop a real multimedia
service business. Lets the student (a) understand the entrepreneurial process
and how to make informed strategic business decisions; (b) understand the
role of the internet in spurring entrepreneurial activities; (c) understand
the value of a business plan and its components; (d) create and present a
full-scale
business plan; and (e) create a real web service company.
SUMMER SEMESTER
EXHIBIT (3
Unit Lecture Course)
Exhibition Planning and Management
Focus is on the graduating class portfolio exhibition; students will organize
their publicity campaign and solicit sponsors.
PORTFOLIO
Portfolio Production
Portfolio production focuses on the development of a comprehensive portfolio
and resume on CD-ROM and a compilation of concepts and printed projects. This
prepares a student in presenting to prospective employers and clients.
WEBOJT (3
units)
Practicum for Web Animation
A part-time practicum internship related to Web Design and Animation production
work. OJT requirement: 240 hours.
Summary Fee
1st Term 28,400.00
2nd Term 34,800.00
3rd Term 34,400.00
Summer 18,900.00
Total 116,500.00